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Dierdorf
Speaks Out
NFL
Hall Of Famer Discusses His CBS Return, ABC Departure
By
George Stahl
NEW
YORK (AQB)--Some of the items discussed by CBS announcers Dan Dierdorf
and Verne Lundquist and CBS Sports President Sean McManus in their
conference call Wednesday.
On
CBS' motive for signing Dierdorf:
(Sean
McManus) “I said about a year ago that our goal was to put together
the best NFL talent team in history, and I think adding Dan to our
lineup is a major step in that direction. I know this is a very
good opportunity for Dan, but believe me, it’s an even better opportunity
for CBS. I just could not be more thrilled with the opportunity
of adding Dan to our lineup.
On
the length of the contract:
(Sean
McManus) "Our intention with signing Dan Dierdorf is that
Dan is with us until he decides to retire which is hopefully about
30 years from now. I hope the relationship lasts well, well into
our next NFL deal."
On
returning to CBS, where he left after a contract dispute:
(Dan
Dierdorf) "That was a pretty good story when I left 12
years ago. No, it’s not awkward at all. It really was nobody’s fault
[an unsigned contract allowed Dierdorf to leave the network]. It
was an unfortunate thing for CBS at the time because I think they
would have preferred to keep me.
"Boy,
in this business, that might as well have been two or three lifetimes
ago."
On
the timing of the announcement:
(Sean
McManus) “The fact that we are making this announcement today
has nothing to do with a delay. It happens to do with the timing
that we wanted to have all along [to wait after the NCAA Tournament
and The Masters]."
On
the possibility of working in the studio:
(Dan
Dierdorf) "No, I never discussed the studio with Sean.
My agent probably did. But then, I pay my agent to talk to anybody
about anything."
"All
my life I’ve been in a stadium, either as a player or as an analyst,
and I’m very comfortable in the booth. If Sean wants me to work
in the booth, I’ll work in the booth. If he wants me to do something
in the studio some time, I’ll go to the studio. I’m a foot soldier."
(Sean
McManus) "We did consider putting Dan in the studio but,
quite frankly, everyone that I talked to who loves the sport of
NFL football said to me that they were really, really going to miss
not hearing Dan Dierdorf in the booth."
I
think Dan in the studio would have done a fine job. I think he is
unbelievably good in the booth, and I just thought his talents were
best showcased there. I think there are awful lot of people in this
country who don’t want to go through an NFL season without hearing
Dan Dierdorf at football games.
"That’s
the basis of our decision, and we made that decision pretty early
on in our process also."
On
returning to a two-man booth:
(Dan
Dierdorf) “Geez, I hope I don’t run out of things to say. Certainly,
there’s a great deal more freedom in a two-man booth. When you’re
in a three-man booth, there’s no other way to describe it other
than two men are doing the same job. So you’re splitting it, you’re
trying to find the chemistry, you’re trying to find a happy common
ground, and it’s not always easy to do.
"I’m
very much looking forward to getting back into a two-man booth.
It’s certainly, of all the broadcasting environments, the most announcer-friendly.”
(Sean
McManus) "Our plan is to stick with two-man booths. Our
philosophy is to go with two-man in the booth, not three."
Dan
Dierdorf On Verne Lundquist:
(Dan
Dierdorf) "Getting the opportunity to work with Verne,
and a guy that I respect as much as I do Verne, is one of the big
reasons that I decided to do this."
Verne
Lundquist On Dan Dierdorf:
(Verne
Lundquist) “[As the Cowboys radio announcer in the late 1970s-80s,]
I watched him play almost for the entirety of his career. We first
met when he was working for KMOX radio, Dan earned his stripes in
this business because he went at it from a local station on up.
We never worked together, but we have known each other for a long
time.”
"We
were laughing last week about sitting in a place having an adult
beverage 15 years ago and saying, ‘You know, some day we ought to
work together,’ and who would have known the tortured paths we would
take to get here. I’m honored to have him as a partner."
"One
of the things that early on I respected about [Dan] is that he wanted
to come into the business as a working broadcaster. And he did spend
time at one of the great radio/television operations in the country,
in St. Louis, so he learned from the best there. He never felt like
he needed to be given anything. He had earned his right.”
"One
of his strengths is his willingness to get in and mix it up verbally.
There’s a terrific difficulty for some guys to say things on the
air, knowing that they are going to go in the locker room and go
face-to-face with the players whose abilities they’ve criticized
earlier on the air. I think you’ve got to separate yourself from
your days as a player. You are paid for your expertise and your
willingness to be analytical."
On
the difference of a Sunday audience vs. Monday night:
(Dan
Dierdorf) "It’s a different way of doing football on Sunday
afternoons. Monday night is unique. Monday night, in its presentation,
is much more stylized, is much less X's and O's-oriented. And certainly
I’ll be getting back to more football basics on Sunday afternoon.
And I’ll enjoy that very much. It’ll be fun."
On
Monday Night Football:
(Dan
Dierdorf) "Certainly ABC has changed direction on Monday
Night Football. Ever since there was a corporate decision to,
in essence, merge ABC Sports with ESPN, Monday Night Football
took on much more of an ESPN look, and there was a real drive to
make the two of them virtual identical with the exception of the
announcing teams.
"I
read papers just like everybody else, and it appears that they are
going to move away from that strategy. And what they do with Monday
Night, quite frankly, is up to them. I work at CBS, and my only
concern is improving CBS coverage in any way I can. The only thing
I can worry about is the game I do with Verne. My focus now is becoming
kind of narrow."
On
the Pro Bowl telecast:
(Dan
Dierdorf) "I didn’t want them to do anything, and we weren’t
going to do anything until at the very end of the game Al Michaels
absolutely insisted that he get the camera turned on in the booth
and he wanted to say something to me.
"That
was awkward for me because I would have preferred to just have done
the game and signed off. It’s not like I was retiring and going
to my cabin up in the woods to fish for the rest of my life.
"It
was not the most amicable of partings [with ABC]."
On
his feelings after leaving ABC:
(Dan
Dierdorf) "The only thing I felt after leaving ABC was
a sense of relief that finally, even though it was bad news, bad
news was better than no news, and I was glad to get it out. I was
glad to have it over with, and I was glad to at least get it over
with before I did that last game. And I was able to say goodbye
to my friends.
"When
you spend 12 years working with the same crew, and we were an attacked
crew for all that time, anybody who works in this business will
tell you that it goes beyond just calling it a friendship. Those
people are all my family to me, and I was glad I got a chance to
say goodbye.
"Never
did I feel 'Woe is me,' although I read a lot articles that made
my wife say 'Woe is me.' No, I was just fine."
On
what he learned from his ABC departure:
(Dan
Dierdorf) "No, it didn’t teach me anything because I had
seen how other people had been treated at different places. There
are times that this business - but I’m not so sure that it’s not
true with any big business - sometimes it can be very cold and very
impersonal.
"The
only frustration I had at ABC was I just wanted someone to tell
me exactly what was going on and exactly what they wanted me to
do. I went in before the season ever started, and said 'I realize
this is the last year of my contract. If you want to make a change,
I’m a big boy. Let’s discuss it. Let’s deal with it, and we’ll all
just go our separate ways.'
"But
I could never get them to commit one way or the other. Until finally,
right before the Pro Bowl, I knew it was over and nobody would say
it was over, so I figured I was the one that had to say it.
"I’ve
seen people in this business treated really, really well, and I’ve
seen people treated really poorly, and I don’t know that it’s any
different than any other business. It just all boils down to the
quality of the people that you’re dealing with."
On
his decision not to take off this season:
(Dan
Dierdorf) "I was strongly committed to not working this
fall, partly because of the way that I left ABC. I just didn’t think
that anything would flip my switch. That was a less-than-happy time
for me, and I just didn’t think anything would make me feel good
about going back into television.
"Over
the last couple of months, a lot of people whose counsel I value
told me that I’d be foolish not to get back into the game. Then,
quite frankly, all my friends at CBS that I worked with before,
that I respect, really went out of their way to convince me that
this was a good move for me, and that it was the smart thing for
me to do
"The
longer I listened, the more I started to agree with them. It’s something
that made sense to me."
"Working
at CBS Sports [before joining the network in the mid-80s] was the
only place I wanted to work my entire life. It’s all I ever dreamed
about was working at CBS. Those are three letters that I’ll have
no probably saying. C-B-S. C-B-S. It’s been a part of my life for
as long as I could remember."
"I
can’t begin to tell you how welcomed everyone at CBS has made me
feel, and don’t underestimate the power of a kind word."
On
getting another job:
(Dan
Dierdorf) "I knew I would get another job sooner or later.
I also understood the workings of the TV contract. I had an unusual
contractual situation at ABC in that my contract extended one year
beyond when the TV deal was done. And when the TV deal is done,
everybody is in play. It’s like a big game of musical chairs. Everyone
finds a home, and everybody who is qualified sits down and plays.
"Yet,
mine went one year beyond that, so all of a sudden I’m a free agent,
and the reality of it - is something that I knew all along - is
that everybody else is set. CBS has a No. 1 team. Fox has a No.
1 team. So I had to be realistic and know that, well geez, I’m just
not going to dislodge these people and knock them out of play. They
all got long-term contracts.
"So
I knew I was in a bit of an awkward situation, and [because] fortunately
financially sitting out was no big deal, I was prepared to do that.
"Part
of it is ego. Once you’ve done Monday Night Football, there’s
a little something in the back of your head that goes, ‘Well, what
the heck am I ever going to do to top this?’”
"I
had some other options, and they were in the broadcasting business.
I had some other options that were outside broadcasting that were
interesting me, but nothing compared with the opportunity that’s
been presented to me by CBS. On a network basis, this is the only
thing that I really seriously considered. This is the perfect fit
for me."
On
going to CBS' second team after Monday Night:
(Dan Dierdorf) "Initially, I thought there was no way
I could do that. ‘Hey, you’re Dan Dierdorf. You’ve been doing Monday
Night Football for 12 years.’ If I didn’t do that, [then] what?
Did I expect Fox to fire John Madden? Did I think CBS was going
to tell Phil Simms to go away to college with his son? That’s a
little unrealistic.
"In
many ways, this is a real breath of fresh air for me. I get to do
what I really like to do, and that’s just do a football game. I
don’t have to worry about all the politics and all the - in some
ways - unwarranted scrutiny that comes with doing something like
Monday Night Football. That was a fabulous run, and I enjoyed
the heck out of it. But I have a feeling that I’m going to get back
to basics here and have a lot more fun than even I realize."
On
the future of Al, Boomer and Monday Night Football:
(Dan
Dierdorf) "All I can say is I hope they do very well. First
of all, in Al Michaels, you’ve got a real professional and, in Boomer,
you’ve got someone who in reality hasn’t broadcast that many football
games but will get better with every one. They’ll be fine."
On
his relationship with Boomer:
(Dan
Dierdorf) "You have to have worked in a three-man booth
to understand how awkward it is at times to try to find a rhythm,
to try to find a comfortable pace. Frank Gifford and I did it for
11 years, and it became second nature. Sure, there were times that
Boomer and I were really working hard to try to find some - oh,
I don’t know - some sense of pacing and things like that. But I
think that was natural.
"Boomer
Esiason is a wonderful man, and he and I hit it off. I can’t imagine
not always calling him a good friend."
On
Dierdorf's nonfootball responsibilities at CBS:
(Sean
McManus) "We don’t do boxing right now. If we did do boxing,
I would love to talk to Dan about being the play-by-play man because
I thought the work he did on ABC, when they were doing a lot of
boxing, was terrific."
“As
events come up, whether it’s boxing in the future or other kind
of events, I can see Dan - if he wants to - absolutely doing more
things at CBS. Without question."
(Dan
Dierdorf) "I’m a professional broadcaster. It’s what I
do for a living. If CBS would like me to do something, if Sean wants
me to do something, all they have to do is call."
(Sean
McManus) "How
do you feel about the pits in Daytona?"
(Dan
Dierdorf) "Can
you get me one of those snappy little racing suits?"
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