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UPDATED
THURSDAY, NOV. 12, WITH THE CHRIS MYERS NEWS CONFERENCE
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Fox
Signs Olbermann, Myers
Enlisting
The 2 Ex-ESPN Announcers Is Another Shot
In The Brewing War Between The Sports Highlight Shows.
By
George Stahl
NEW
YORK -- It looks like there will be an "ESPN West."
Except
that, its real name is Fox Sports Net.
The
Los Angeles-based Fox Sports Net, escalating the battle brewing
between "Fox Sports News" and ESPN's "SportsCenter,"
bought former ESPN anchor and "SportsCenter" legend Keith
Olbermann from MSNBC. A few days later, Fox added Chris Myers, host
of ESPN's nightly "Up Close."
Olbermann
will become the main anchorman for Fox Sports News, while Myers
will be an anchor on the nightly news show and host of Fox Sports
Net's weekly magazine show, "Goin' Deep."
"I'm
beyond thrilled and excited," Olbermann said in a conference call
Tuesday."Getting back into sports is exciting to me."
And
more profitable. The USA Today reported that Olbermann, who was
making $650,000 at MSNBC, will earn about $1 million annually
at Fox Sports News.
The
$1 million salary is in addition, the newspaper reported, to the
$1 million check that Fox sent NBC to obtain Olbermann's release
from the final two years of his contract with MSNBC. The news network,
a venture between Microsoft and NBC, had signed Olbermann slightly
more than a year ago after a messy departure from Bristol, Conn.-based
ESPN.
Olbermann,
who reportedly will host MSNBC's "The Big Show" for the last time
Dec. 4, is expected to start on "Fox Sports News" shortly
after that in mid-December.
"I
had a pact with Newt Gingrich," the 39-year-old joked Tuesday. "If
he quit, I'd quit." Olbermann has been hosting the news-oriented,
Clinton scandal-ridden "The Big Show" since December.
Olbermann,
who launched ESPN2 by welcoming viewers to "the end of my career,"
is excited by the challenge of working at the young network.
"It's
amazing that three years ago last week I was reading about this
venture starting," he said. "It's an opportunity to build it further
and that's exciting. It's great to get back in the game."
Olbermann
figures to be part of the major
Fox network's baseball coverage, although he said Tuesday that his
first priority was to Fox Sports News.
"As
they say, I wouldn't be surprised," Olbermann said of some network
assignments. "But my first responsibility is to Fox Sports News.
I like doing other things, but I'm a sports highlight guy.
I can admit that. Anything else will be ice cream."
"The
thing I missed most [while at MSNBC] was doing a nightly sports
highlight show. That wasn't available to me there. I missed doing
imitations of Harry Kalas and saying 'put the biscuit in the basket.'
That's why this [joining Fox Sports Net] made the most sense. This
came together pretty quickly."
The
deal also made sense to "Fox Sports News," who has been making steady
progress against "SportsCenter" since it began Nov. 1, 1996.
"SportsCenter"
still leads, averaging a 1.2 rating in October, compared to a 0.9
for "Fox Sports News" during the third quarter of this year. But
"Fox Sports News" has shown more growth over the past year, a
ratings increase of 62% for its main two-hour block, compared to
a 51% increase for the main edition of "SportsCenter."
Plus,
much of ESPN's growth can be attributed to the NFL. Ratings for
"SportsCenter" and ESPN in general were down during the first quarter
of this year.
(Fox
Sports News is available in 62 million homes, compared with 75 million
for ESPN. MSNBC is seen in 43 million homes.)
ESPN
and Fox Sport Net's fight also extends to programming. While ESPN
has national contracts with baseball, football and hockey, Fox owns
most of the local rights for baseball, basketball and hockey teams.
When ESPN tried to start its own regionalized network earlier this
year, the aforementioned ESPN West, Fox squelched the idea by signing
the Anaheim Angels and Mighty Ducks, both Disney-owned like ESPN,
to 10-year contracts.
ESPN
has since reconsidered - if not, scrapped - its regionalization
plans.
Arthur
Smith, executive vice president of programming and production for
Fox Sports Net, said the signing of Olbermann is a big day in
the history of Fox Sports Net.
"A
couple of years ago when we were getting started, Fox Sports Net
and Fox Sports News set some goals and this individual was No. 1
on our wish list," he said. "Today, we have made a milestone hire.
We look at this hiring as taking another huge stride."
At
a news conference later in the week to announce the signing of Myers,
Smith was happy with Fox's week.
"We've
shaped a unique news show," Smith said.
"We're proud of what we've done. We're not a complacent group here
at Fox. We will seek out the best people."
Myers
said he wasn't looking to move from ESPN.
"Originally,
I had no desire to move on," Myers said Nov. 12. "For me, this is
all about opportunity. I want to be at a place to recognize what
I can do, and then go do it."
For
Myers, the decision reportedly came down to money. The USA Today
and Los Angeles Times both said Fox's offer of $500,000 was double
what the 39-year-old was making at ESPN.
ESPN
spokesman Chris LaPlaca told the Los Angeles Times that the network
tried but couldn't keep the 10-year network veteran.
"We
negotiated with Chris in good faith and couldn't come to terms,"
LaPlaca said. "We have a lot of respect for Chris and wish him well."
Myers
is expected to ask out of the rest of his ESPN contract, which expires
at the end of the year.
John Terenzio, Fox Sports Net's senior vice president and executive
producer, is excited to have Myers in his stable of anchors.
"Chris
Myers is the perfect choice to anchor our newscasts and host our
news magazine shot," Terenzio said. "His journalistic credentials
in the world of sports are impeccable. We are very happy to have
him as part of the Fox Sports News team."
And
Myers is happy, too.
"I'm
excited about doing anchor work again," Myers said. "I want to do
things where my personality can come out. On my interview show,
I wanted the personality of the subjects to shine."
"With
'Goin' Deep,' I will be able to use some of the ideas I've had and
make use of more of the contacts I've made in sports," Myers said.
"Down the road, I will be developing my own program for Fox Sports
Net."
Olbermann
and Myers will not be paired, at least initially,
the Times reported. A tentative plan has Olbermann paired with
Kevin Frazier and Myers with Van Earl Wright, the newspaper
said.
"Actually,
Fox needed someone to drive Keith to work," Myers joked about being
reunited with Olbermann, who doesn't drive.
Olbermann,
who spent 5 1/2 years at ESPN and wrote a book about the job with
fellow ESPN anchor and "tag-team partner" Dan Patrick,
returns to Los Angeles, where he had stints as sports anchor at
two local stations.
Olbermann's
leaving MSNBC is no surprise. He has voiced his displeasure with
the network on a number of occasions. His main job at MSNBC is as
host of "The Big Show With Keith Olbermann." He also has been the
host of "White House in Crisis," which he once retitled "The White
House Isn't In Crisis But We'll Keep Calling It That Because There's
A Graphic."
And
way back in May, Olbermann hinted of his unease in dealing on a
daily basis with the Clinton investigation in the senior convocation
speech he delivered at Cornell, his alma mater.
"About
three weeks ago, I awakened from my stupor on this subject [the
Monica Lewinsky-President Clinton investigation] and told my employers
that I simply could not continue doing this show about the endless
investigation and the investigation of the investigation, and the
investigation of the investigation of the investigation. I had to
choose what I felt in my heart was right over what I felt in my
wallet was smart.
"I
did not threaten them. I let them balance for themselves their professional
and moral forces. ... I await their answer."
Now,
they have his.
Thanks to Fox Sports Online, USA Today, Los Angeles Times,
Washington Post and Brill's Content, who all contributed to this
article.
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