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Final
Four Ratings Down NEW YORK (AP)--This weekend's Final Four games provided more of the same for CBS - lackluster contests and tumbling ratings. Saturday night's semifinals each dropped 10 percent from last year's overnight ratings. Even though both games were somewhat close at times, neither offered the suspense that CBS wanted. ``I don't think that anyone who watched the second game between Duke and Michigan State really believed that the game was in doubt,'' CBS Sports president Sean McManus told The Associated Press. The tournament to date, with a 6.3 rating and 14 share, is down 5 percent from last season and even with the 1996 tournament. Saturday's Connecticut-Ohio State early game posted a 9.4 and a 20 share. In 1998, Kentucky's victory over Stanford gained a 10.5/22. Duke's win against Michigan State had a 10.7/18, compared with the 11.9/21 for the Utah-North Carolina game. ``Last year Kentucky played in an overtime game and our second game was very competitive,'' McManus added. ``Also, we had the West Coast represented last season with Stanford and Utah.'' The tournament to date, with a 6.3 rating and 14 share, is down 5 percent from last season. The rating is the percentage of TV households in the nation tuned to a program, and each point represents 994,000 homes. The share is the percentage tuned to a program among those televisions on at the time. The
Associated Press contributed to this story.
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