Notes
& Quotes
Odds & Ends From This Week's Conference Calls
By
George Stahl
NEW
YORK (AQB)--Interesting items on a variety of subjects that I
just couldn't fit elsewhere....
Back
To 9 p.m.
ABC
may have debated at length whether there would be two men or three
men in the booth but, according to Monday Night Football
producer Ken Wolfe, the network quickly and unanimously decided
to return to its original 9 p.m. ET starting time.
"I
think it was a pretty quick assessment that we might have made
a mistake, and 9 o'clock is really the place that it belongs.
Instead of letting this linger on and try another year or stretch
it out to right before the season is going to begin, let's just
announce the change now. Let's just get together with the NFL
and let's go back to 9 o'clock, where we basically across the
board think it belongs."
Wolfe
said, though, that "the decision was made at the absolute
upper echelon of our company. But I do know for a fact that the
bottom line was no one was particularly happy with what happened
last year as far as kickoff and ratings, and what it meant to
the West Coast."
Last
year, Monday Night Football's ratings fell 14% in the Central
and Pacific zones and 11% in the Mountain zone. However, in the
East, ratings rose 3%.
"So
it was a relatively quick decision, after everyone assessed the
numbers and the feelings based on last year."
Wolfe
said, though, don't expect ratings to automatically rise with
the time change.
"If
we're able to keep last year's rating, or even improve upon it,
that would be a huge success as far we're concerned," Wolfe
said. "In this day and age, to improve upon last year's ratings
is basically becoming unheard of."
Click
here to read more about the Monday
Night Football's two-man
booth.
Do
It For The Giffer
With
all the talk about Dan Dierdorf moving to CBS, it seems that many
may not have noticed that Frank Gifford will not be involved with
Monday Night Football for the first time in 28 years.
That's
28 years, or one year before I was born.
"It's
astonishing," said former partner, Al Michaels. "I can't
imagine anybody in the history of this business ever having that
kind of a run. It just won't happen again. That, to me, just speaks
volumes about what Frank meant to the show."
Given
that, shouldn't ABC have done something special for him? "I
don't think Frank would have wanted anything like that,"
Michaels said. "That's Frank. If it was going to end, it
was going to end quietly."
Click
here to read more about the Monday
Night Football's two-man
booth.
Fox
Quotes
Fox's
conference call this week, as you might expect, had some of the
best one-liners.
Howie
Long on the career-threatening offseason injury to Patriots running
Robert Edwards: "When I played, they wouldn't let me play
in pick-up basketball games, and they've got this guy playing
football over at the Pro Bowl in the sand. Athletes are like plants,
you take them out of their environment, and they wilt."
Terry
Bradshaw on Patriots coach Pete Carroll's future, should he get
fired: "He's the best-looking coach in the National Football
League, so if that doesn't work, he's got a job in television
- guaranteed."
John
Madden on instant replay: "I really don't like this system.
I don't like having the guy going over there and sticking his
head in something. Because as a kid, you always taught to stay
away from the television. If you get too close, you can't see
and you're going to ruin your eyes. Then they stick a blanket
over the guy's head and stuff his head in there. Hell, I don't
think that works. Try it yourself, just stuff your head in a hole
and look at a television monitor, and I don't think you can see."
Click
here to read about Fox Sports Net's NFL
This Morning.
More
Clay Needed
Expect
to see more of Fox's Terry Bradshaw in clay.
"I think the claymation campaign was very distinctive and
separated us from all the other promotion out there, whether it
be for the NFL or any product," Fox
executive producer Ed Goren said, adding that the campaign will
continue all year and include other Fox and NFL personalities.
"The
temptation is down the road do we do a Sunday morning or Saturday
morning claymation show with the guys, that isn't strictly football?
It's been very effective."
Fox
coordinating producer Scott Ackerson said campaign is also true
to life.
"I
think the campaign goes with our image of you don't necessarily
know what we're going to do on the set next. ... I guarantee that
we'll have some surprises for you guys on week one."
Click
here to read about Fox Sports Net's NFL
This Morning.
Best
Line
CBS'
Jerry Glanville, talking about this year's Falcons squad, said,
"First of all, I'm excited because it's the first time they
sold a game out since that great coach left..."
To
which, Phil Simms responded, "Yeh,
Norm Van Brocklin," who guided the Falcons from 1968-74.
Click
here to read about CBS' revamped NFL
Today.
Blackout Opinion
CBS
Sports President Sean McManus carefully worded his opinion on
whether the league may change its blackout or doubleheader policies.
"I
think the blackout policy, probably not. There's obviously a great
desire by the NFL and its ownership to protect the live gate,
and we understand that. ... There's a school of thought that if
you don't have blackouts, that the live attendance will go down.
Whether that's true or not, it's something that a lot of people
believe and we're
obviously supportive of the NFL when it comes to that.
As
for the doubleheader blackout... "There's been some discussion
with the NFL about bringing two games into a home market. It think
it's something that we will continue to discuss with the NFL.
But based on the ratings that we got last year and based on how
the NFL is doing in almost every way, I think the
current rules seem to be working pretty well for everybody.
"We
don't have any major complaints as far as the blackout or doubleheader
rules, but we're always available to talk with the NFL if they
want to do something to help them and help us."
Click
here to read about CBS' revamped NFL
Today.
Wanted:
More Primetime
ESPN's
Chris Berman said 45 minutes is not long enough for NFL Primetime,
the greatest show in the history of mankind (in my humble opinion).
"It's
very difficult. ... 45 minutes is hard. The hardest part being
that the big games, we don't slice at all. But the teams that
are the 5-9s down the stretch, who really might be playing some
of the most interesting games, you have to slice those down. And
Tommy and I don't get to banter back and forth on set after the
highlights."
Berman
explained that because of league rules, NFL Primetime can't
start before 7:30 p.m. ET. However, the NFL could move the night
game to 8:35 p.m., giving the show its necessary 60 minutes.
"We
were hopeful that we would get a little later start time from
the league. But with Monday Night moving back, the league
elected not to move both games back. ... The NFL, I believe, did
not want to move both kick times twice in two years."
Berman
said he hopes the league switches to the later kickoff next year
but added that there is a benefit to starting at 7:30 p.m.
"Almost
all the games are over before we go on the air, there's the plus.
The minus is as fast as I talk, I have to talk faster."
Click
here to read about ESPN's unique three-man booth
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